Over the last ten years, there’s been a ton of groundbreaking work done by legitimate academics in the field of marketing. The explosion of Behavioral Economics gives us a much clearer picture of how humans […]
How Relevance, Ease, and Distinctiveness Contributed to the Worldwide Growth of BTS
Korean popular music, also known as K-pop, is a music genre that originated from Seoul, South Korea and incorporates Hip-Hop, Pop, Rock, R&B and Rap. Because K-pop incorporates Western musical influences and English lyrics, the […]
The Logo Battle Between Relevance and Distinctiveness
It’s a tale as old as time, heard in marketing suites across the world…“What can we do this year to make a big splash?”“Our brand feels out of sync with the times. We need to […]
WHY SUPER BOWL ADS REALLY WORK (R.E.D. REVIEW)
At Collider, we live by the R.E.D. Framework. If you want to learn more about it, we explain it here. If you were one of the 96 million people watching the Super Bowl, you saw […]
“We All Needed This”: How The Last Dance is Saving Sports Fans in the US
ESPN tweeted it the first night the documentary aired— “We all needed this.” With sports channels reduced to throwback content and circuitous debates around COVID’s impact on live sports, The Last Dance has saved sports fans in four clear ways.
Distinctiveness in the Time of COVID
We need to start off by saying this: we’re big softies at Collider. If you show us a feel-good video featuring humanity coming together, there will be tears within seconds. That being said, the sheer […]
consumers in china, france, the us and Mexico told us these THREE things about covid
Like every other marketer and strategist on planet earth, our attention has been momentarily turned to COVID-19. And since we can’t personally do a damn thing to stop it (other than stay indoors and convince […]
Billie Eilish: A Glimpse into the mildly twisted minds of Gen Z
“We wrote an album about depression, and suicidal thoughts, and climate change” -Billy Eilish
Dumbing Down Distinctiveness
The real secret sauce of distinctiveness is consistency. Repetition. Staying on course and never wavering, even when tempted to switch things up
The Purposelessness of Brand Purpose
Amidst today’s prevalence of wokeness and greenwashing among brands, it’s easy to forget that the basic idea of a brand having a “purpose” wasn’t even a thing just ten years ago.