A Bunch of Marketers and Strategists
Some of us come from the world of academia, others from ad agencies. Some of us are in a band and others like modeling data in our spare time. The thing that draws us all together, though, is a love for marketing. In our day jobs over at Collider Lab, we work full time on actual marketing for Taco Bell, Pizza Hut, KFC, The Habit Burger and bunch of other really cool brands. But here we just get to mess around with the theory of marketing. And B.S. about marketing. And argue about marketing. Which is fun. And quite often, cathartic.
(Keep in mind, though, that all the views expressed on this site are personal views. They don’t represent the views of Yum! or anyone else except the authors themselves.)
Shirley Mak is an influencer. And she has more followers than the rest of us do, combined. She creates cool content, finds new trends, and discovers emerging brands that are making their mark in culture. Bonus points if they’re addressing intersectional environmentalism and actively fighting for climate action.
Jack Lettenmair is a strategist with a background in agency account planning and experience building brands all around the world…from researching consumer trends in Thailand to scoping out the category landscape in Ireland, Mexico and Malaysia. He also thinks he’s funny, but most folks at Collider would disagree.
Nicholas Gomez is a strategist at Collider Lab. He’s also a legit musician with an actual band on all the streaming services. Other than making him way cooler than Ken, it gives him the ability to read cultural trends like few others.
Taylor Leigh comes to Collider with a background in marketing and advertising. She also studied art history with a particular passion for ancient archaeology, so she enjoys digging up cultural artifacts. In her free time, you can find her aspiring to become a Great British Baking Show champion even though she is American and cannot knead dough.
David Medina leads the Data Science team in developing scalable processes that meet Collider’s ever growing research/data needs. He has spent many a years in data across multiple industries and was trained in research methodology by top scholars. David’s ultimate goal is to automate his entire workflow in order to make time for his true passion: playing Nintendo Switch.
Alex Tennis (aka Tennis) has spent the last 6 years of his career building creative strategies and facilitating research for global brands. If he ever appears to be tuning out of a conversation, don’t worry, he’s likely thinking deeply about a compelling and thoughtful response. Or tacos. Or surfing. But probably the thoughtful response.