ESPN tweeted it the first night the documentary aired— “We all needed this.” With sports channels reduced to throwback content and circuitous debates around COVID’s impact on live sports, The Last Dance has saved sports fans in four clear ways.
Author: Abby Batcheller
Abby studies brands in culture with a background in advertising strategy and youth culture. She knows a weird amount about chicken nuggets, loves talking sports, and has copped more sneaker drops than anyone else at Collider Lab.
The Purposelessness of Brand Purpose
Amidst today’s prevalence of wokeness and greenwashing among brands, it’s easy to forget that the basic idea of a brand having a “purpose” wasn’t even a thing just ten years ago.