At Collider, we live by the R.E.D. Framework. If you want to learn more about it, we explain it here. If you were one of the 96 million people watching the Super Bowl, you saw […]
The Three Ingredients of Leading Brands
Author: Jack Lettenmair
Jack is strategist with a background in agency account planning and experience building brands all around the world. Whether he's researching consumer trends in Thailand or scoping out the category landscape drinking a few pints in Ireland, Jack listens with curiosity and helps brands tell their stories. From Mexico to Malaysia, stand-up comedy to musical theater, and everything in between, Jack is constantly consuming culture and trying to figure out what the heck is going on.
Dumbing Down Distinctiveness
The real secret sauce of distinctiveness is consistency. Repetition. Staying on course and never wavering, even when tempted to switch things up