Like every other marketer and strategist on planet earth, our attention has been momentarily turned to COVID-19. And since we can’t personally do a damn thing to stop it (other than stay indoors and convince […]
Author: Ken Muench
Ken’s take on strategy comes from ten years as an ad agency creative director and another ten as a strategy director (and then another few as head of Collider). While many accuse him of trying too hard to be cool, he is actually cool.
RED: MARKETING SCIENCE WITHOUT THE B.S.?
Over the last ten years, there’s been a ton of groundbreaking work done by legitimate academics in the field of marketing. The explosion of Behavioral Economics gives us a much clearer picture of how humans […]