It’s a tale as old as time, heard in marketing suites across the world…“What can we do this year to make a big splash?”“Our brand feels out of sync with the times. We need to […]
Tag: Marketing Strategy
WHY SUPER BOWL ADS REALLY WORK (R.E.D. REVIEW)
At Collider, we live by the R.E.D. Framework. If you want to learn more about it, we explain it here. If you were one of the 96 million people watching the Super Bowl, you saw […]
Distinctiveness in the Time of COVID
We need to start off by saying this: we’re big softies at Collider. If you show us a feel-good video featuring humanity coming together, there will be tears within seconds. That being said, the sheer […]
The Purposelessness of Brand Purpose
Amidst today’s prevalence of wokeness and greenwashing among brands, it’s easy to forget that the basic idea of a brand having a “purpose” wasn’t even a thing just ten years ago.